Why a tote bag is not enough: think ‘experience’. Hi everyone, it's Leïla with a new article, this time I'm going to talk to you about the Tote bag - the goodie par excellence that all companies have already printed with their effigy. But is it alway... 11 Jun 2025
INKOO x MAMA Club a creative collaboration over personalized textile. Hello dear reader, this is Leïla, head of marketing at Inkoo. In this article, I’ll unveil the collaboration we made with MAMA Club, a vibrant community initiative. Scroll down, to read about this coo... 3 Jun 2025 Collaborations
Which textile for which use? A guide for HR, marketers and associations Keys point The most useful personalised textiles Personalised t-shirts Hoodie / personalised sweatshirt Customised tote bag Custom softshell Sleeveless waistcoat or lightweight down jacket Whic... 26 May 2025
The most common textile printing mistakes (and how to avoid them) Key points The wrong design Poor colour management Files that don't comply Unsuitable choice of fabric The wrong printing technique Ignoring the proof Neglected maintenance Lack of planning Textile pe... 18 May 2025
Gifts that bring people together: cultivating team spirit from a distance Key points Teleworking, between freedom and new challenges Corporate culture, even at a distance The gift as a tool for bonding and recognition How do you choose the right gift for a teleworking emplo... 7 May 2025
Custom caps: the ultimate guide to making the right choice Key points Types of cap design 5 panel cap 6 panel cap Caps by style and use Baseball cap Trucker cap Snapback cap Strapback cap Flexfit cap Flat cap (beret) Dadcap Which personalisation tech... 25 Apr 2025 Products
Water-based inks: the ecological option for textiles Key points What is a water-based ink? The ecological benefits of water-based inks Print performance and quality with water-based inks Comparison with other types of ink Tips for optimum printing with ... 14 Apr 2025 Raw materials
Strengthen your brand with eco-responsible goodies that avoid greenwashing Key points What is greenwashing? Why opt for eco-responsible promotional goodies? Which goodies to choose? Our recommendations Sustainable and responsible printing What is greenwashing? Greenwashing i... 4 Apr 2025 Sustainability
Spring looks: stay stylish at the office! Key points Navigating fluctuating temperatures What colours should I wear in spring? Must-have pieces for your spring wardrobe Materials and fabrics to choose What prints should I choose this season? ... 27 Mar 2025 Corporate culture
What is softshell fabric? Hey guys it’s Leïla coming with new insights!! This time it’s about ✨softshell jackets ✨ Enjoy the read and don’t hesitate to leave a comment if you have further interrogations! In this article, we'll... 21 Mar 2025 Raw materials
The impact of color in branding: the Heinz example Key points Why colors are essential to branding The Heinz “Pantone Red” campaign What did Heinz do? The strategy The results Why are colors powerful branding tools? 1. Instant recognition ... 18 Mar 2025
What's the real ROI on your advertising goodies? Key points Branding that makes an impression What do they have in common? What are brand indicators? Why is this important? Concrete examples of high-ROI brand indicators 1. The leopard tote... 17 Mar 2025