Why choose eco-friendly materials in corporate gifting?

How does it answer Sustainable Development Goals of the United Nations?

Hello dear reader, I’m Leïla, working at Inkoo and I hope this article will interest you and answer your questions about our way of working. 

In today’s corporate world, where sustainability is not just a buzzword but a business imperative, the shift towards eco-friendly materials in corporate gifting represents a powerful statement about a company's values and commitment to the planet. 

At Inkoo, we believe that choosing green materials for your corporate gifts not only enhances your brand's reputation but also contributes significantly to the environment. 

Here’s why making the eco-friendly choice in corporate gifting is not just beneficial but essential.

1. Promoting Environmental Sustainability

Eco-friendly materials are designed to reduce waste, conserve natural resources, and minimize environmental impact. By opting for gifts made from these, companies contribute to the preservation of ecosystems and biodiversity. 

This proactive approach to environmental responsibility can significantly reduce the carbon footprint associated with the production and disposal of corporate gifts, which is a huge industry. We try as much as we can to answer to the sustainable development goals of the united nations, it is participating to the 12th goal: responsible consumption and production.


2. Building a Positive Brand Image

Another good reason to choose your materials wisely is to demonstrate your commitment to sustainability in a tangible way and it can greatly enhance your image in this era of eco-consciousness.

This not only sets you apart from competitors but also fosters a deeper connection with your audience, who are more likely to support businesses that share their values. 

This doesn’t answer any SDG but definitely will help your brand to grow better.

3. Encouraging Healthier Lifestyles

Many eco-friendly materials are not just better for the planet but also for people. By choosing corporate gifts made from non-toxic, natural materials, you're advocating for healthier lifestyle choices. 

Products free from harmful chemicals not only ensure the well-being of their recipients and the workers who made them but also promote a broader awareness about the importance of health-conscious living. This answers to the 3rd sustainable development goal; good health and well-being.

4. Supporting Local Economies

Eco-friendly corporate gifts, especially those sourced and produced locally, support local businesses and economies. At Inkoo, we pride ourselves on having our local production infrastructure in Nivelles, which not only ensures the direct quality control and sustainability of our products but also contributes to the local economy. Supporting local industries can lead to job creation and foster a sense of community and belonging. 

This answers the 9th goal of the United Nations; Industry, innovation and infrastructure which aims at building resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation. 

5. Offering Unique and Meaningful Gifts

Eco-friendly gifts tell a story of care, craftsmanship, and commitment to the planet, making them more meaningful to their recipients. Whether it’s a piece of organic textile or a gadget made from recycled materials, these gifts are likely to be appreciated and remembered for a long time.

Promoting sustainable products answer directly to the 13th SGD, which is about climate action; as in we are taking urgent action to combat climate change and its impact. 

In conclusion

The benefits of choosing eco-friendly materials in corporate gifting extend far beyond the immediate environmental impact. They reflect a company's foresight, responsibility, and commitment to a sustainable future. 

At Inkoo, we are dedicated to providing sustainable corporate gifts that help our clients express their values and stand out in the market. We also take some pride at working towards the Sustainable Development goals as we think they state well the actions that must be taken to fight the climate change.

By choosing eco-friendly, you’re not just gifting; you’re making a statement, supporting the planet, and inspiring change. Let’s make sustainability the standard in corporate gifting. 

Together, we can make a difference, one eco-friendly gift at a time.

Thanks again for reading me. 

Xoxo - Leïla

INKOO, Leïla Verhoogen 10 March 2024
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