Hello dear reader, this is Leïla, head of marketing at Inkoo.
In this article, I’ll unveil the collaboration we made with MAMA Club, a vibrant community initiative. Scroll down, to read about this cool concept. Here is a link to check their website : MAMA Club.
Key takeaways
- MAMA Club is a creative and inclusive non-profit fostering real connections through shared experiences.
- INKOO supported the production of their first t-shirts — from technical advice to sustainable printing.
- The choice of Stanley/Stella textiles and water-based screen printing ensured both ethics and quality.
- After a successful launch and presales, the project expanded with new designs and increased community engagement.
- The t-shirt became more than merch — it became a symbol of belonging.
Introduction
So, what and who is the MAMA Club, you will ask.
MAMA Club is a safe place to meet, learn, share, and create.
The Mama Club is a non-profit organisation born from a desire to connect people through enriching experiences. Its main objective is to share passions and foster moments of conviviality and discovery.
The association organises various workshops and events around several themes: creative workshops, culinary or relaxation moments, sports activities, etc. In addition to these activities, other workshops are offered to learn, inspire, and generate new ideas. The possibilities are endless.
The events take place in inspiring locations throughout Belgium, primarily in Liège and Brussels, offering each participant the opportunity to discover new Belgian horizons.
In short, a true spirit of sharing, unpretentious and open to all, no matter where you come from or what you enjoy.
They put us to work to make super stylish t-shirts for their community.
The collaboration between INKOO and the MAMA Club is more than a textile project—it's a custom creation that reflects their world: creative, inclusive, and committed.
Each piece was designed to embody their identity and bring the MAMA spirit to life on the streets.
From the design to the print, everything was crafted with care and intention.
About MAMA Club
Behind the Mama Club are two close friends, Marion and Marie, driven by the desire to connect, share experiences, and bring people together around their passions.
Far from a simple mom's club, MAMA Club is an invitation to discovery, fun, and conviviality. Our duo was formed at the intersection of complementary backgrounds: Marie, who studied economics at ICHEC, and Marion, who studied communications at IHECS. Two different worlds, but a shared vision: to offer caring moments where everyone can express themselves, learn, and meet new people.
After testing several ideas and refining the concept thanks to the 'Boost Your Project incubator', we opted for activities on a human scale, designed with heart and passion.
Their goal? To break the routine, share passions, break down social barriers, and offer moments where creativity and sharing are at the heart of our actions.
The Creative Collaboration
The MAMA Club came up with a compelling idea: to create a t-shirt that reflected their identity—committed, aesthetically pleasing, and consistent with their values.
For our part, we supported them in the production of their personalized clothing as well as in the technical choices to ensure the result reflected their community.
🎨 The first test for their personalized items was done using digital printing (DTG), but we quickly moved on to water-based ink screen printing: more durable, higher quality, and, above all, a natural finish that perfectly reflects their image.
👕 On the textile side, Stanley/Stella was a natural fit—for their ethics, shared values, and careful tailoring. The models? The Creator 2.0 for the classic tee, and the long-sleeved Shuffler. Pieces designed for their community, and ready to be resold with confidence.
If you are curious about the tees? Creator 2.0 and long-sleeved Shuffler.
📦 Shooting, launch, deliveries in Brussels and Liège, stylish cross-posts on Instagram… After successful pre-sales, the project has grown: new production, new designs, more risks… but always with the same care.
A well-thought-out collaboration, well-supported—and worn with pride.
And the final result? A t-shirt with a strong Belgian design, screen-printed with water-based ink, true to their values and, above all, a fine example of modern craftsmanship.
Curious to see how other brands bring their identity to life through merch? Discover more of our collaborations here.
The Merchandise
Impact and reception
The MAMAs enjoyed working with us so much that they decided to reproduce it twice afterward, and I managed to get a quick Google review for it, here it is:
Beyond the fabric, this t-shirt quickly took on another dimension: it became a symbol of belonging.
Wearing the MAMA Club colors means being part of a movement—one of inclusivity, creativity, and the strength of true connections.
It also shows that we believe in sincere encounters, collective energy, and communities that take care of their own.
As a partner, we are proud to have been able to contribute, in our own way, to making this movement visible, tangible, and even more vibrant.
A good t-shirt is more than just an item of clothing. It's a way of saying "I'm part of it."
You have a similar project and want to talk to us about it? Contact us here with some details, it helps us understand it more clearly and come back to you with a proper proposal.
Conclusion
- Mutual pride: a simple but authentic project, carried out with care. - Ultimately, we're super proud to be able to work on such vibrant projects that embody such cool values as MAMA Club.
- The symbolism of the product: the t-shirt is much more than just a piece of clothing, it's a rallying and communication tool.
- A t-shirt can remain just a t-shirt, but it can also become a true rallying tool for shared values. We can wear it proudly because it makes us feel like we're participating in something bigger, more important.
- Value alignment: MAMA and INKOO share a vision: doing things with meaning - from the choice of textiles (the most sustainable possible) to bringing people together around strong values like local commitment.
- The desire to continue: pre-sales were a resounding success, and we hope their second and third productions with us sell just as well! And we can't wait to see what happens next (their logos are really cool, aren't they?)!
One last pic, because that production (and their shooting) was really pretty!
