Hi everyone, it's Leïla, and today I'm talking to you about a detail that changes everything: logo placement on your personalised textiles. You can also find out how our customer-recommended t-shirts help make a corporate t-shirt that employees love to wear.
Feature Title
- The right logo placement can turn a corporate garment into a stylish piece of clothing.
- The classic placements (chest, heart, back) are effective but sometimes too obvious or rarely worn.
- More subtle placements (sleeve, neck, inside collar...) increase the chances of the garment being worn outside work.
- Visual originality makes your brand more memorable.
- A well-placed logo means more visibility, more desire, more style.
1. Introduction
What if the real difference was in the details?
Because let's be honest: a good item of clothing with a badly placed logo will stay at the back of a cupboard. So how do you personalise a T-shirt in an original way? And above all: how do you get a personalised T-shirt worn outside the office?
Don't worry, I've put together a list of our best logo placement ideas for businesses, tested and approved by Inkoo. The aim? To make your teams really want to wear their corporate sweatshirt or t-shirt - at work or out for a drink.
2. Why dare an original logo placement?
Let's take a quick look at the classic placements. Number 1: the logo centred on the chest, used as a billboard. Highly visible, of course, but also very frontal. It can give an image that's a little too “promotional”, to the point where some people don't dare wearing it outside the workplace.
Then there's the heart placement, discreet, institutional, reassuring... but seen over and over again. But it's still a good option for a personalised T-shirt with a discreet logo, especially if you opt for tone-on-tone for a sober, polished, even slightly luxury effect.
And then there's the logo on the back. It's big, legible and effective, but can sometimes have too much of a “uniform” connotation. The result: even quality sweatshirts end up sleeping in the cupboard.
So why change?
Simply because good placement is also a strategy. It influences not only the way your team appropriates the clothing, but also the way your brand is perceived externally. So how do you get your teams to wear the merchandising?
- More discreet = more worn
The advantages of discreet logo placement - on the sleeve, on the back of the neck or in tone-on-tone - often results in a look that's more fashionable than corporate. And when your employees really like the garment, they wear it more, even outside the workplace. The result: more visibility for your brand, without forcing the issue.
- Better visual impact = memorability
Unexpected placement is a natural eye-catcher. A logo on the side, lower back or inside the collar is intriguing, creates a moment of surprise... and therefore a memory. In a world saturated with images, being noticed without being over-the-top is already scoring points.
- Originality = brand differentiation
Today, every company wants to stand out from the crowd. But few take the time to think about details as simple as the placement of their logo. By going off the beaten track, you assert a strong, more creative, more contemporary identity - and you automatically stand out from the crowd.
A good placement is one that respects the brand image but also makes you want to wear the garment for its own sake, not just to represent a company.
3. The 5 placements that make a difference
Here's a short, non-exhaustive list on interesting placements for getting a personalised t-shirt worn outside the office. But don't forget that successful placement also depends on the cut - find out more about our ‘cut and fit’ guide to choosing the ideal support.
On the sleeve
- Ideal for compact logos.
- Easily visible on the move.
- Very popular for embroidery.
Neck (exterior)
- Minimalist, but impactful.
- Widely used in urban fashion.
- Discreet but still visible from the back.
Inside collar
- Subtle bonus branding.
- Creates the feel of a premium piece.
- Ideal for t-shirts to give away or sell.
- Most products are not labelled inside the collar which gives a very professionnal output, like this one.
Side (lateral)
- Very original, often little used.
- Good visual surprise -> better memorability.
- Perfect on sweatshirts or hoodies.
- If you like this placement, we recommend tubular tshirts like this one.
Lower back
- A daring and therefore memorable position.
- Creates a designer, almost fashionable effect.
- Works very well with typographic logos.
Obviously, the placement doesn't do everything, the piece matters as well. So to help you choose the right piece for your logo placement, see our guide ‘Which textile for which use?'
4. Bonus: Why it changes everything
I'm telling you about these original logo spots on t-shirts as an inspiration for corporate textile personalisation. I urge you to rethink your merchandising as an object of desire and not as an advertising medium.
This can have a positive influence on your brand image, your corporate culture, and the rate of use of merchandising outside work can then really increase and give you more visibility. The perception of your brand can evolve towards something more elegant, more premium, almost luxury.
That's what merchandising is all about.
5. Conclusion
In textile merchandising, every detail counts - and the placement of your logo can make all the difference. Daring to adopt an original positioning means giving your clothes a second life, well beyond the professional arena.
It's also an elegant and modern way of reinforcing your brand image, while creating internal support. At Inkoo, we help you combine style, impact and durability... right down to the last stitch of embroidery or to the last drop of water-based ink.
But placement does not do it all, as we also explain in ‘Why a tote bag is not enough’, keep in mind that merchandise has to tell a story...
FAQ - Your questions about logo placements
No. For example, the inside of the collar or the side often requires a fine print or DTF transfer. The sleeve and back of the neck are ideal for embroidery. We'll be happy to guide you according to the look you want.
Not necessarily. Some placements require a different set-up or handling, but the costs are still very reasonable. And often, the visual impact is well worth it.
Absolutely. A logo on the back of the neck + a small motif on the sleeve, for example, can give a subtle yet powerful effect. It's an excellent option for creating a coherent visual signature.
It all depends on your objective. The sleeve or the lower back work very well on a sweatshirt. The inside collar is also very popular for premium pieces.
Yes, especially with embroidery. It's an excellent way of achieving a discreet but elegant look, which generally appeals to those who want a style that's more fashion than promo.