Key points
The wrong design
Poor colour management
Files that don't comply
Unsuitable choice of fabric
The wrong printing technique
Ignoring the proof
Neglected maintenance
Lack of planning
Textile personalisation is a powerful tool for reinforcing a brand image, marking an event or uniting a team.
But beware: personalised textile printing is not something you can improvise. The wrong choice of fabric, a badly prepared file or poor colour management can seriously compromise the result.
Here's a complete guide to the most common mistakes - and above all, how to get your textile printing right first time.
The wrong design
A good visual is the key to a quality personalised T-shirt. All too often, poorly thought-out designs detract from the visual impact.
- Fancy fonts: They may look original, but they quickly become illegible. To personalise textiles, it's better to opt for sober fonts that can be read from a distance.
- Overloaded visuals: Too much text or elements distract attention. A clear, concise message is much more effective.
- Poorly adjusted visual size: A design that's too big gets in the way, a visual that's too small goes unnoticed, especially on children's sizes.
💡 Tip: make a mock-up or ask for a 3D visual to assess legibility and balance.
🔗 Also read: Minimalist logo or bold logo: which should you choose for your brand?
Poor colour management
One of the most common pitfalls in textile personalisation is poor colour management.
- RGB vs CMYK: What you see on the screen (RGB) doesn't always match what you see in print (CMYK). This can lead to surprises on delivery.
- Palette too limited or badly chosen: Fewer colours doesn't mean less impact... but you still need to choose them wisely.
💡 Tip: use a Pantone colour chart or a CMYK simulator to validate the shades.
🔗 Read also: The impact of colour in branding: the example of Heinz
Files that don't comply
A poorly prepared file is the most avoidable error, but also the most common.
- Insufficient resolution: 300 DPI minimum for sharp rendering.
- Wrong format: a vector file for textile printing (.AI, .SVG, .PDF) is strongly recommended.
- Poorly managed background: Transparent preferred, unless otherwise intended.
💡 Tip: have your files validated by a professional or test them with a preview tool.
🔗 Find out more: Textile printing: How to send files to production like a pro.
Unsuitable choice of fabric
Textiles are more than just a support: they are a strategic choice.
- Embroidery: Avoid fabrics that are too thin.
- Screen printing & DTF: Ideal for cotton or cotton-polyester.
- Sublimation: Reserved for 100% white polyester textiles.
💡 Tip: adapt the textile to the end use (events, sport, corporate) and the technique used.
🔗 Find out more: Mistakes to avoid when personalising textiles
The wrong printing technique
Every visual, every textile, every need has its own method.
- DTG: ideal for details and small runs.
- Screen printing: cost-effective for large quantities.
- Embroidery: elegant, but requires a suitable fabric.
- Sublimation: perfect on clear polyester.
Ignoring the proof
Validating a proof is a crucial stage.
- It centralises all the information (size, quantity, visuals, colours, etc.).
- Its absence can lead to costly production errors.
💡 Tip: reread every detail of the proof and, if possible, ask for a sample.
Neglected maintenance
Even an eco-responsible personalised garment needs a minimum of care.
- Wash inside out at 30°C
- Do not tumble dry
- No ironing directly on the visual
💡 Tip: educate your end customers about care.
🔗 Read our guide: How to care for and extend the life of your personalised clothing?
Lack of planning
No budget, no schedule = stress and extra costs.
- Allow a surplus for mistakes or shortcomings
- Define a clear schedule
💡 Tip: anticipate every stage - from creation to delivery - for smooth textile personalisation.
To sum up
From preparing the files to selecting the textile and choosing the colours and technique, every step counts.
Whether you're making a personalised t-shirt in Belgium for a festival or eco-friendly clothing for a company, avoid the classic pitfalls with these tips.