Strengthen your brand with eco-responsible goodies that avoid greenwashing

What is greenwashing?

Greenwashing is a deceptive marketing practice designed to make a company or product appear more environmentally friendly than it really is.

It is based on techniques such as :

• Diversion of attention,
• Lack of transparency,
• Misleading labelling and
• Misleading packaging.

By highlighting certain ecological aspects while concealing polluting practices, this strategy is detrimental to a truly sustainable transition.

To better understand the phenomenon, here are some concrete examples of greenwashing.

Why opt for eco-responsible promotional goodies?

Incorporating eco-responsible corporate gifts into your marketing strategy helps to reduce your environmental footprint while strengthening your brand image. 

Unlike greenwashing, a sincere commitment requires concrete and transparent actions.

The benefits of eco-responsible goodies:

• Responding to growing consumer demand for sustainable products
• Enhancing brand reputation and identity
• Reducing pollution and waste

To find out more about the impact of eco-designed goodies.

Which goodies to choose?

It's essential to ensure that promotional products are both useful and environmentally friendly. 

Here are a few criteria to consider:

• Materials: Opt for sustainable alternatives such as cork, bamboo, hemp, recycled polyester or organic cotton.
• The manufacturing process: A product can be designed from recycled materials, but if its production is polluting, its impact remains negative.
• The product's usefulness: An eco-designed but unused goodie is still waste. Go for practical, long-lasting objects.

👉 Find out more about eco-responsible alternatives here.

Our recommendations

Here's a selection of environmentally-friendly products:

• Recycled notebooks: Recycled paper notebook | Cork notebook
• Eco-responsible pens: Bamboo and wheat straw pen | Recycled aluminium pen
• Sustainable water bottles: Recycled steel bottle | Isothermal bottle made from recycled materials

Sustainable and responsible printing

One last crucial point: the marking of goodies. Using solvent-based inks or polluting methods can cancel out the environmental benefits of a product. For a genuine approach, opt for eco-responsible printing techniques such as water-based Print.

By choosing eco-responsible goodies without greenwashing, you offer your company a unique opportunity to stand out for its strong values and transparent communication.

Reinforce your brand with environmentally-friendly business gifts and make a commitment to more ethical and responsible advertising!