Are you looking for a job where you can have a real impact on a company's sales by combining strategy, team management, and the development of new revenue sources? This position is for you!
INKOO, a 100% ecological textile printing company, is seeking a Marketing Manager who can boost sales through new communication channels and enhance user experience on our website.
MARKETING, COMMUNICATION & WEB
- Develop a Growth strategy in line with the company's business objectives.
- Define, monitor, and coordinate communication plans.
- Create clear reporting for tracking company objectives and marketing campaigns.
- Plan, supervise, and monitor all marketing initiatives (social media, social ads, email marketing, etc.).
- Identify and test new acquisition channels.
- Manage the marketing budget based on KPIs.
- Be the go-to person for data analysis and technical implementation (Google Analytics, GTM, pixels, etc.).
- Update the website and continuously improve user experience (UX, Plugins, etc.).
- Manage and implement SEO & SEA strategies.
- Create newsletters using Mailchimp.
- Lead brainstorming sessions to establish marketing strategies for testing.
- Define a Growth strategy to generate qualified B2B leads.
- Develop and evolve the website's API and products.
- Manage content creation (with graphic designers, photographers, etc.).
- Degree in marketing/business management/business engineering or proven skills in digital marketing and sales.
- Minimum 3 years of experience, ideally in a B2B environment.
- Comprehensive understanding of digital marketing strategies and tools.
- Proficiency in prospecting, negotiation, and sales techniques.
- Comfortable with budget management.
- Excellent project management skills.
- Fluent in English. Dutch knowledge is a plus.
- Excellent written and verbal communication skills (perfect spelling is a must).
- Analytical with a knack for reporting.
- Organized and meticulous.
- Entrepreneurial spirit: motivated by developing new revenue sources for the company.
- A varied job in a developing context.
- A key position in a fast-growing company.
- A fun, relaxed, and ambitious company culture.
- The opportunity to impact the company's business development.
- The possibility of remote working.
- An attractive salary package.
- Meal vouchers.
- Continuous training.
- Offered language training.
- Company laptop.
Job Location: On-site