5 mistakes to avoid when personalising goodies

Key points

Introduction

Personalising textiles and goodies is a powerful marketing tool. When well thought out, these objects reinforce the brand image and improve marketing impact. 

However, some common mistakes can be detrimental to the end result. Striking the right balance between creativity and sustainability is essential for effective and responsible goodies.

Mistake No. 1: An overloaded, illegible design

An overloaded design can quickly lose its impact. An accumulation of graphic elements makes personalised goodies unreadable and less attractive.

• Poorly chosen typography can make the message incomprehensible.
• Too many colours or graphic details can confuse the visual.
• A lack of contrast is detrimental to legibility.
  
  

Solution: Opt for a streamlined design that can be adapted to different print media.

Mistake No. 2: Wrong choice of colours

The choice of colours is a key element in successful personalisation.

• Insufficient contrast reduces legibility.
• Colours that are incompatible with the company's visual identity blur the brand image.

Solution: Make sure that the colour palette chosen complies with the graphic charter and is adapted to the different printing media.

Mistake No. 3: Choosing the wrong printing technique

There are several printing techniques, and not all of them are suitable for all designs or materials.

• Screen printing, DTF, embroidery and engraving all offer very different results. If you're wondering which technique to choose between screen printing and embroidery, find out which is best suited to your project in our article
• Poor image resolution impacts print quality and the customer experience.

Solution: Use high-definition files and rely on the expertise of a professional to choose the most appropriate technique.

Mistake No. 4: Unsuitable or poor quality materials

The quality of materials has a direct impact on durability and brand image.

• Poor quality textiles or goodies will quickly become damaged.
• Choosing unsuitable materials can be detrimental to the intended use and customer satisfaction.

Solution: Favour eco-responsible and durable materials to maximise marketing impact while respecting the environment as coton, hemp or even cork.

Mistake No. 5: Inconsistency with the brand image

Personalised goodies should faithfully reflect the company's identity.

• A design that is out of sync with the brand image can create confusion for the customer.
• A lack of visual continuity between communication media weakens the marketing impact.

Solution: Ensure visual consistency between textiles, goodies and all the company's communication media.

Conclusion

For successful personalisation of goodies, it is essential to avoid these common mistakes:

• Opt for a legible, harmonious design.
• Choose colours that match your corporate identity.
• Use the right printing technique.
• Ensure the quality of materials to guarantee durability.
• Maintain consistency with the brand image.

Would you like to create personalised textiles and goodies that make a lasting impression? Ask for an express quote and let our textile printing experts guide you!