What is branding and why should you make yours sustainable?

Branding, what is it again?

Branding is the identity and the story of your company, it’s all the features that touch the enterprise and its beliefs. Branding’s goal is to make your company stand out from the crowded competition. The main purpose of branding is to leave a good memory in people’s minds, so that the next time they need a service/ product from your sector they will instantly think about your brand (=Top of Mind).

What about now?

Nowadays, with the undeniable climate change and the global eco-consciousness that took over the world’s, we have no other choice than to make our companies the most sustainable we can. 

Why does is matter?

Because people care and it has become a very important factor when it comes to deciding which product/ service to buy in their minds. 

Sustainable branding goes way beyond just using green logos or eco-friendly packaging. It's about integrating sustainability into every aspect of your brand's operations, products, and services. Hence, brands that prioritize sustainability not only contribute positively to the planet but also connect with consumers on a deeper level, building trust and loyalty. 

Fortunately for you, at INKOO we understand this shift and we really want to help companies make their brand more sustainable through our eco-conscious custom merch solutions. 

How INKOO Supports Sustainable Branding

At INKOO, our mission is to provide sustainable custom merch solutions, with a focus on screen printing and embroidery on sustainable textiles. Our calling is to help brands enhance their image and message through high-quality, eco-friendly promotional items. 

So let me explain to you how we are making a difference: 

Our techniques and the revolution of high quality

Our primary services include screen printing and embroidery on textiles made from organic and sustainable materials.

We choose only high quality garments and objects because we want to make them last as long as possible. The days of - throwing away your small 1GB usb key one week after you’ve received it because you have no use of it - are gone, we promise!

Bye bye cheap products from China where your company wasted money, say hello to high quality products that you will keep and use for years.

We also have other printing techniques such as UV printing, Flex, Transfer printing, pad printing for objects, etc. 

-> Everything there is, to do anything you want. 

Embracing Certifications that Matter

Like food, textile can have labels and certifications about the origins of our materials.

Yes, you will tell me that certifications are just audits on sample production and that they don’t mean anything. Actually, these are quite verified and used in the whole world to determine good qualities and ethics of work. 

Let me explain the key certifications that we have: 

Global Organic Textile Standard (GOTS)

GOTS is the leading textile processing standard for organic fibers, including ecological and social criteria, backed by independent certification of the entire textile supply chain. This certification ensures that our textiles meet the highest standards of organic status, from harvesting of the raw materials through environmentally and socially responsible manufacturing.

Organic 100 Content Standard

This certification guarantees that the items are made with 100% certified organic materials. It provides a clear and transparent commitment to organic practices and materials, ensuring that customers receive genuine organic products.

Oeko-Tex Standard

The Oeko-Tex Standard 100 certification ensures that textiles are free from harmful substances. It's a global benchmark for the safety and environmental friendliness of textiles, ensuring that our products are safe for consumers and the environment.

Global Recycle Standard (GRS)

GRS certifies products made with recycled materials, verifying responsible social, environmental, and chemical practices in production. This aligns with our goal to reduce waste and promote recycling in the fashion industry.

The INKOO Difference

Founded with the vision of creating a positive impact, we've continuously evolved our practices to ensure that our services not only meet but exceed the expectations of brands. From the choice of materials to the production processes and the certifications we uphold, every step is a tribute to our commitment to sustainability.

Sustainable branding is not just a trend but a necessary shift in how businesses operate and engage with their audiences. At INKOO, we’re proud to support this movement by offering services that align with the values of ethical, ecological, and sustainable practices.

Let INKOO be your partner in this journey, enhancing your brand with merchandise that speaks volumes about your commitment to sustainability.

Thanks a lot for reading me until the end, I appreciate it. 👏 🥰

-Leïla for Inkoo

INKOO, Leïla Verhoogen 27 February 2024
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