Key points

Branding that makes an impression

Some brands have succeeded in creating instant recognition through distinctive visual elements:

• IKEA's iconic blue bag
• Jupiler's yellow crates
• The orange Aperol Spritz drink
• The orange Basic-Fit sports bag
• The Coca-Cola bottle shape
• Jean Paul Gaultier perfume bottle

If you want to learn more about sustainable branding, check out this link: What is branding and why should you make yours sustainable?

What do they have in common?

Their branding isn't limited to a logo. A color, a shape or a pattern become brand indicators that reinforce recognition and recall.

What are brand indicators?

A brand indicator is a distinctive element that identifies a brand without an explicit logo or text. 

It can be :

• A signature color
• A recurring motif
• A unique shape
• A distinctive product design

Why is this important?

These indicators transform everyday objects into passive advertising media. They offer lasting visibility with minimal investment, generating a high return on investment (ROI). 

If you're not sure how to prepare your logos for printing on these media, take a look at our tips.

Concrete examples of high-ROI brand indicators

1. The leopard tote bag from Balzac Paris

Why does it work?

• A popular accessory among French fashionistas
• Distinctive motif in line with brand image

 

Impact on the brand

• A symbol of responsible fashion and Parisian chic
• An everyday object that serves as mobile advertising
  
  

A good example of a quality alternative is the Vinga Hilo maxi tote bag, perfect for maximizing your visibility.

2. The red sole of Louboutin

Why does it work?

• Instantly recognizable without a logo
• Synonymous with luxury and elegance

Impact on the brand

• Every step becomes a visual statement
• Creation of a strong, exclusive identity

3. Ricard yellow glasses

Why does it work?

• An essential presence in French bars and terraces
• Color directly associated with the brand

Impact on the brand

• More than just a drink, it's a brand experience
• Continuous exposure to a targeted audience

4. Aperol Spritz orange drink

Why does it work?

• Bright color visible from a distance
• Immediately identifiable at events

 

Impact on the brand

• Becomes a social code
• Creates spontaneous engagement

How do goodies generate ROI?

1. Brand visibility

Each exposure to a promotional item creates a lasting brand impression. Unlike digital advertising, goodies offer extended visibility at lower cost. 

At events and exhibitions, for example, they enable fans to extend their experience long after the event.

2. Creating an emotional bond

A quality promotional item becomes a precious souvenir:

• A tote bag used daily
• A favorite morning mug
• A favorite festival T-shirt
  
  

By the way, if you're not sure which type of textile to use for your merchandising, take a look at our guide to corporate summer clothing.

3. Unbeatable cost per print

• A hoodie worn for several years = hundreds of prints for a single investment.

• Unlike online advertising, no recurring costs.

How to maximize the ROI of your goodies?

1. Create brand indicators

Use colors, patterns or shapes that become synonymous with your brand. Take inspiration from Balzac Paris, Louboutin or Ricard.

2. Focus on everyday use

Choose products that fit into everyday life: bags, reusable bottles, clothing. The more a product is used, the more it reinforces your brand's visibility. 

An excellent choice is the Orissa Bio shopping bag, both practical and ecological.

3. Prioritize quality

Choose useful, well-made objects rather than disposable gadgets. To combine creativity and sustainability, explore eco-responsible printing techniques.

Is your merchandise a simple gift or a powerful branding tool?

It's time to evaluate your current strategy:

• Do your goodies create a lasting visual impact?
• Are they as recognizable as Louboutin's red sole or IKEA's blue bag?

Don't let your merchandising be a mere promotional object. Make it an investment with a high return by working with INKOO.